© Rhoberta Shaler, PhD
www.ForWomenEntrepreneurs.com
Some days, I want to scream. I’m sure you’ve had that experience, too. Perhaps, not for the same reason. I want to scream because I cannot believe the number of distractions people who say they are focused on building their businesses find….AND JUSTIFY! ( Oooo, that’s just put the scream up a few decibels! )
As a business consultant and executive coach, I get the urge to scream far too frequently for that one reason alone. Wonderful, well-intended people hire me to coach them to systematically clarify, construct and grow their businesses. They swear blind that they want to achieve “A”, and are frequently running after the rest of the alphabet, with carefully constructed, elaborately convoluted, reasons why!
How do you determine if you are driving yourself to distraction?
- You are not getting where you say you want to go in a meaningfully measurable way.
- You are feeling overwhelmed much of the time, too many wheels spinning and not enough hands.
- You are always attracted to new, shiny objects when what you were playing with is just becoming pliable, comfortable and useful.
- You vociferously defend your choices to stray from the mission you’ve set yourself and justify the departures loudly.
I know it is difficult to stay generally on the path. Shiny things attract. Marketing language of others beckons. Fear of “losing an opportunity,” or “leaving a stone unturned” paralyzes. Lack of confidence in your intuition and judgment wanes. Others are too ready to share their opinions of what you should do…even if you didn’t ask. There are many distractions. It is up to each one of us to calculate the cost of tempting detours in terms of time, energy, money, frustration and loss. And, it’s up to each one of us to ‘fess up to the degree of our commitment to our missions. Sometimes, that’s just talk, too.
One thing I know for sure…and I learned it the long, hard way: I cannot say I want one thing, do another, and hope for a satifying result. Although, I do know a few people so addicted to drama, that they wouldn’t know what to do if they didn’t have a tale of woe to tell. They love distractions, especially when they can make them someone else’s fault. Go figure!
Thanks for letting me “scream” here! Is it still a scream if no one is listening?
Rhoberta
Rhoberta Shaler, PhD
Consultant. Counselor. Coach. Catalyst.
Success Solutions for Life, Work & Business
www.Rhoberta.com
Escondido, CA
Follow me on Twitter: www.Twitter.com/RhobertaShaler
Join me on Facebook: www.profile.to/rhoberta & on LinkedIn: www.LinkedIn.com/in/rhobertashaler

I was imagining a dog trying to chase two cars at the same time. All I could see was the confused look on the face of the dog as his head spun. Slowly he stopped, realizing the futility of the exercise. In that somewhat amusing picture, I found a sobering thought, a real insight into daily living.
Whether we define our success in terms of quality of life, joy in relationships, fame, recognition or piles of money, the first step in creating it…aside from buying a lottery ticket…is to consciously evaluate our alignment. I know I have to do this on a regular basis in order to stay in the flow. I expect you do, too.
Ah, the siren call of options masquerading as opportunities! When I begin working with a new mentoring client, one of the first things that is often required is to make that big distinction between options and opportunities. That requires ongoing vigilance, and, it’s essential and basic to business success.
© Rhoberta Shaler, PhD



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